A wife lies in bed longing for some action, but her spouse has fallen asleep many hours earlier, a common occurrence for the past many months.

A 20something lad taking his lunch break early just to catch the lovely girl from the office next to his. Only, she never even noticed he existed.

A young woman at the twilight of her teenaged years, finally admitting to her best friend that she's in love with him, only to be met with a sisterly kiss and the consolation of friendship.

How many times have these situations happened before? How frequently are they happening now? Rejection is a bitter pill to swallow, but it is a fact of life. Some of us have attributed it our lack of 'aesthetic' gifts, that we don't have the movie star looks nor the washboard abs or the perky breasts that sometimes compensate for lacking a charming face.

Many people find comfort in the words that beauty lies in the beholder.

It does not! Those words are for losers who want to feel happy for the way things are.

But here's a scientifically proven fact.

Beauty doesn't lie in the eyes of the beholder.

It lies in his or her nose.

I'm talking about pheromones, and how medical professionals have concluded that it holds the genetic key to sexual attraction.

Pheromones are said to be chemical substances that are excreted by the body to excite responses from the members of the opposite sex.

Now here's the twist.

Different people excrete different levels of pheromones. Some excrete large amounts of this substance. Others excrete pitiful amounts of the same. Those who are blessed with a lot of pheromones to spare, of course, are the people who easily win the attention, and the hearts, of those whom they fancy. Have you ever seen a beautiful girl who is heads over heels in love with a geeky looking punk? That, my friend, is the result of pheromones at work!

In a study we conducted at the author's website , we surveyed exactly 100 guys, each of whom we gave some complementary bottles of pheromone cologne. In return, they only had to answer some questions we have prepared.

The collated replies shocked us.

Of these 100 guys, 92 observed an increase in the number of women who tried to establish eye contact with them. 89 of these males noticed an increase in the number of women who gave them a smile. 81 of them reported that they were actually approached by women. 76 of them were approached by women they previously didn't know. And 68 of them professed to having experienced a dramatic improvement of their sex life.

And all of these changes were observed while they were wearing the pheromone colognes we handed over!

The potency of pheromones is well documented. Various media outlets of credible reputation have reported pheromones under the most positive light possible. CNN, Times Magazine, The New York Times, WebMD' all these institutions agree that pheromones are greatly responsible for many of the essential processes that occur during the mating game' processes which are invisible to the human eye, but are not undetected by the human nose.

If you can't get laid no matter how hard you try, or if you have known nothing but rejection all your life, don't blame yourself.

Just remember, it's not you.

It's the pheromones.

The question is' what are you going to do about it?