When you begin your Internet business many people will tell you that in order to get your website noticed, you must get your site optimized for the search engines. They stress that this is the most important thing to consider. However, as soon as you get your site optimized, Google changes its search engine and you lose your page rank. Instead of focusing solely on optimizing your website for the search engines consider using several simple offline strategies to get your site noticed. Some of the most successful people on the Internet use simple strategies to get people to visit their website that don't involve strategies that solely depend on the Internet. One study reveals to us most people go to an Internet address (URL) after having read it in a newspaper or magazine, been given it by a friend or colleague, or having heard it being mentioned by someone speaking at a meeting or on TV. In other words, it seems that significant numbers of people who get to your web site will do so having heard the URL somewhere outside the Internet. You don't have to be ranked high in the search engines to get people to visit your website site. Here are two simple ways that you can market your website offline. 1. Write articles for use in regular publications - newspapers, magazines and so on. Always include your URL in the article and you'll get millions of people to notice your web site address. 2. Speak at every opportunity. Make presentations to business clubs, chambers of commerce, local societies - you name it, you should speak at it. Every time you speak, announce or your web site address. Although these are the two principal ways of gaining offline publicity for your web site, don't neglect your business stationery, posters, car stickers and so on. The more your web site address is visible outside the web, the more visitors you will get regardless of how kind the search engines are to you. The most important thing to remember is that the more links that are out there, the more traffic you will get. Add these simple offline strategies to your marketing arsenal. Keep working hard and smart. God loves you. |
