As an independent, non-religious, non-political, child-centered organization, Foster Parents Plan addresses health, education, shelter and livelihood issues in 45 developing countries with long-term programs benefiting 1.3 million children and impacting the lives of 13 million people.

PromoteCharity.com is a project sponsored by Hopscotch Technologies Ltd., a decision support software provider for the financial industry. While selling Internet advertising is not originaland neither is supporting charitydonating 40% of the revenue from pixel advertising to needy children is a breakthrough concept. A pixel ad page is comprised of a grid of one million pixels. Advertisers purchase the pixels in minimum 10x10 blocks for $1.00 per pixel, creating miniature banners to display in them that link to their websites.

A number of pixel advertising websites claim to have goals similar to those of PromoteCharity.com. However, most do not specify the actual charity they will support, and all make only small pledgestypically only around 10% of their revenueto charity. PromoteCharity.com sponsors receive advertising exposure for a full five years, with 40% of all revenues committed to supporting the Foster Parents Plan and improving the lives of children worldwide.